It's this philosophy that sets us apart from other Mexican Restaurants time and time again. Our Mexican Restaurant stands out because of the extreme measures we take to ensure freshness -our restaurants don't even have can openers, microwaves, or freezers!īaja Fresh believes in real food made with passion, for real people. The inscription is specially painted in white color – so it is better visible.At Baja Fresh Tigard Oregon, we make Mexican food favorites with handmade, farm fresh ingredients every day.Īt Baja Fresh Mexican Grill Tigard Oregon we're famous for our fire-grilled taste, freshly prepared quality meats, hand chopped produce, and flavorful salsas. There is also a dark gray border that completes the emblem. The pleasant yellow hue of the tortilla attracts attention, while the green base with an uneven texture is associated with freshness. The color scheme is chosen in such a way as to be calm and appetizing at the same time. All letters in the inscription are capitalized. The brand name has always used an individual set of glyphs stylized as a cursive font. As a result, the logo turned out to be bright and appetizing. The restaurant chain wanted to show its connection to Tex-Mex cuisine with this visual sign. Font and ColorsĪ tortilla wrapped in what looks like a lettuce leaf is the main graphic symbol of Baja Fresh. The emblem is outlined in a thin dark gray stripe. And on top is a traditional dish of Tex-Mex cuisine – a flour tortilla with fresh filling. Under the name Baja Fresh, the year of the opening of the first restaurant is written – 1990. The iconic wordmark is all white and sits in the middle of a green hexagon with rounded edges. In 2017, the company carried out a global rebranding, which was reflected in its logo. But at the same time, they lost thin black shadows, which is why the emblem became visually flat. Both words and the line below them remained red. The font, as before, was stylized as handwritten. In 2012, the developers of the Baja Fresh logo made it more concise, retaining only the restaurant chain’s name. They also repainted the underline in the same color and moved it a little to the left – closer to the word “BAJA.” At the same time, the phrase “MEXICAN GRILL” went from white to black and lost its dividing point, and its base and all other rectangles disappeared. To make the brand name stand out, the designers made it completely red. On the left, a pattern of alternating squares, the so-called “checkers,” adjoined the dark base. At the bottom, as before, was the phrase “MEXICAN GRILL” in a black rectangle the letters had balanced proportions only in this version. The line went up, which was supposed to show the relaxed atmosphere of the establishments. She received a logo with a sloppy handwritten inscription, where the first word (“BAJA”) was green, and the second (“FRESH”) was red with a green underline. In 1997, a centralized network was formed from all the Baja Fresh franchise restaurants. It is easy to guess that they corresponded to the colors of the flag of Mexico. To the right and left of the inscriptions were green, white, and red rectangles – three on each side. At the bottom, against the backdrop of a black rectangle, was the white phrase “MEXICAN GRILL,” separated by a dot. The first word consisted of large green letters stretched vertically, while the second was written in stencil type and arranged diagonally like a seal. The debut logo of Baja Fresh contained the name of this brand. The trademark is owned by Kahala Brands, which, in turn, is owned by MTY Food Group Inc. The first establishment was opened in 1990, and over time there have been more than 160. Until then, the restaurant chain had a word mark, supplemented with various elements not related to cooking.īaja Fresh is a chain of restaurants serving American cuisine with a predominance of ingredients and culinary techniques of the Texas Techno people. But this symbol has been used not so long ago – since 2017. It is depicted at the top of the green hexagon above the inscription. A thin flour cake with filling is the main feature of this cuisine. The brand’s logo also reflects Baja Fresh’s relationship with Tex-Mex. The food service chain has adopted these traditions and added the word “Fresh” to its name to emphasize the consistently high quality of the ingredients. There, great attention is paid to fresh seafood and vegetables, which is facilitated by the mild Mediterranean climate, combined with the advantageous location of the peninsula – between two reservoirs. This is probably how the creators of the brand wanted to show the connection of their dishes with the authentic cuisine of the state that occupies the upper half of the Baja California Peninsula. The name Baja Fresh comes from the Mexican region of Baja California.

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