At the time, it was difficult to find information about exclusive sneaker drops, so the site proved to be a useful resource for fashion-obsessed youth.Īfter attracting the attention of hip-hop artist Lupe Fiasco, and eventually Kanye West (the site even got a mention in one of Kanye’s tracks) the once underground blog was propelled to international renown. In 2005, the underground blog known as HYPEBEAST was founded by Kevin Ma. The word hypebeast is also significant because it’s the name of an influential media site, which, at its origins, was all about hypebeast culture.

It’s almost a case of if the logo isn’t seen, then what’s the point? Based on streetwear styles, they invariably feature big, bold logos that make it more about the brand than the cut, the style, or anything else. The clothes produced by hypebeast-type brands are intentionally conspicuous. The other defining feature of a hypebeast is that they love their brands – and most importantly the logo on their clothes - to be seen. A hypebeast is someone who gets sucked in and absorbed with all the latest drops from streetwear brands - often paying big money to get hold of the latest gear. If every culture has its geeks, then hypebeasts, are the geeks of streetwear. A hypebeast is a person who lies and breathes fashion and gets most expensive, most ‘hyped’ streetwear. Read on to learn about the fashion phenomenon that’s known around the world as hypebeast culture.Īt its origins, hypebeast is a derogatory term. For others, hypebeast culture represents everything that’s wrong with streetwear.

For some, it’s a badge of honour - a label that affirms a person’s steadfast commitment to coolness. The term ‘hypebeast’ means slightly different things to different people.

Whats a hype beast